User Persona example – Dave Smith

As explored in lecture pod 5, user personas are used to ensure that designs meet their target audience. For the interactive design ‘Making Toast’ a user persona was created to orientate the final design.

Dave Smith

Dave Smith is the user persona for ‘Making Toast’, his persona profile is featured bellow.



Dave Smith’s user persona created with xstensio


Using all the information provided a mood board could be created, this mood board is used to influence design choices and as a visual reference for Dave Smith’s personality.


thumbnail_User Persona Mood Board - Dave

Dave Smith’s mood board



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