Lecture pod 5 explores user personas and how they aid in creating a successful design along with exploring how artefact personas can aid the design process and impact the overall feel of the design.
A user persona is a fictional user that represents a real user and their aims. There can be more than just a primary persona, a designer should create a core user and a fringe user, by doing so they can mainly cater to the core user but also include the fringe user in their design decisions. Through creating user personas a designer can design with specific goals and ensure that their target audience is engaged with the content and explore the content with ease. They can create a mental model to put themselves in the persona’s position and consider what the persona wants to do when they interact with the design. This allows the designer to determine whether the flow of the interaction is suited to the core user.
Below is an example of a user persona:
Creating a user persona
When creating a user persona it is important to consider the following:
- Persona’s goals
- Persona’s behaviour
- Persona’s environment
- Persona’s lifestyle
- Persona’s past experiences
An artefact persona is the personality of the interaction, through creating an artefact persona a design will have a more cohesive and effective look and feel. To create an artefact persona list key words to determine the design strategy and then narrow these words to a select few that represent the interaction. From here a mood board can be made and there is a base in which design decisions can be derived from purposefully.
Most important idea from this pod
The most important idea to take away from this lecture pod is to use both user and artefact personas to orientate a design, as in doing so a design will be more effective, cohesive and successful.