Throughout the creation of my interactive ‘Be Productive’ a brand and more specifically a logo are important aspects to be considered. The overall look and feel are what represent the interactive and the content, they draw in the target audience and communicate the tone of voice and atmosphere. To create an effective logo a process of iteration and refinement should be undertaken.
This is my first logo design for ‘Be Productive’
After creating my logo I went through a process of gaining critiques from fellow design students. The following are my results:
The overall consensus was that the title and logo were effective. Areas in which I could improve included the distinctiveness of the title and the colour scheme used. After deliberating with other students and reconsidering my design I came to the conclusion that the title very much suits the content and the aesthetic but is not distinctive. I decided to keep the title text the same but to create a more distinctive brand I have decided to use a character as a distinctive feature of my brand. The character I have created has already been incorporated into my interface but to make it more of a defining brand feature I have decided to use it more throughout my branding. Below is my character that represents ‘Be Productive’.
In addition to this I also increased the saturation of my logo as suggested in the critiques, this will make my brand stand out a little better.
Even though the critiques are small refinements I feel that it is important to take in the consideration of others to achieve the most polished and effective outcome.